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Tuesday, July 27, 2021
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Amer Sports Names New U.S. Outdoor Brand Manager

Amer Sports Winter and Outdoor Americas announced the appointment of Mark McCambridge as its new USA outdoor brand manager. McCambridge is tasked with building...

January Snow Lifts Snow Sport Sales

Momentum continued in the snow sports market in January as the snow kept falling in critical regions and skiers and riders headed back to...

Seirus Names New VP of Sales for Snow Sports Division

Seirus Innovation has named sporting goods industry veteran Joe Urzetta as its new vice president of sales for its Snow Sports Division. Urzetta will...

2XU Announces Three-Year Agreement with Gold Medal Skier Ligety

2XU has signed an exclusive compression sponsorship with Olympic Gold Medalist and World Champion Alpine ski racer Ted Ligety. This alliance will run through...

Crested Butte Resort Formalizes Uphill Access

Uphill skiing – climbing uphill on specialized alpine-touring ski gear for both fitness and as a way to hone skills for backcountry skiing –...

Snow Peak Opens U.S. Store

Snow Peak announced the official opening of its first U.S. retail location in downtown Portland, Ore., located in the Pearl District at 410 NW...

DownTek Adds to Brand Roster

Down Decor, creator of DownTek hydrophobic down technology, announced three new key partnerships with Eddie Bauer, GoLite and Kathmandu. The latest additions to DownTek’s...

Deuter USA and Ortovox Adjust Rep Base

Deuter USA and Ortovox announced added responsibilities for Kevin Cox in the South Central and Midwest territories along with new sales reps in the...

Social Connections Drive Snowsports Beginners

A recent survey of Active Americans conducted by Leisure Trends Group, found that social motivations are the dominant drivers of first-time participation in snow...

NSSRA: Vendors Are Damaging Brand Equity

In an open letter to the industry released at the SIA Snow Show last week, the National Ski & Snowboard Retailers Association (NSSRA) board...

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