Browse: Home / Newell Winter Brands Up for Sale

Menu

Skip to content
Header image

Inside Outdoor MagazineLogo

Business Intelligence for the Outdoor Lifestyle

Menu

Skip to content
  • Home
  • About
  • Magazine
    • Issue Archive
    • Industry Directory
    • Product Market Showcase
  • Articles
  • Subscribe
  • Media Kit
  • Awards
  • Contact

Newell Winter Brands Up for Sale

Posted by Martin Vilaboy on October 5, 2016 in Market Research, News, Product Vendors, Wintersports | 386 Views | Leave a response

Citing a “comprehensive strategic review of its business” conducted since the completion of the Newell Rubbermaid and Jarden combination, Newell Brands announced plans to sell off 10 percent of its portfolio including the vast majority of Winter Sports businesses within the Outdoor Solutions Segment. That means some of the most iconic and familiar winter sports brands such as K2 Sports, Volkl, Marker, Ride snowboards, Line and Full Tilt are effectively up for grabs.

Newell said it is looking to simplify its operating structures by consolidating the existing 32 Business Units to 16 Operating Divisions, including the creation of a new global enterprise-wide e-Commerce Division. The proceeds from brand sold will be used primarily to accelerate debt pay down, and creating a platform for future acquisitions more connected to the company’s core businesses. Brands for sale also includes the vast majority of Newell’s current Tools Segment, Heaters, Humidifiers and Fans businesses within the Consumer Solutions Segment, and the Consumer Storage Container business (Rubbermaid) within the Home Solutions Segment. The total 2015 net sales of the businesses held for sale are approximately $1.5 billion.

“The combination of Newell Rubbermaid and Jarden has created a unique platform for transformative value creation and the actions we are taking to reshape the company will unlock this opportunity, bringing greater investment and growth to our highest potential categories like Writing, Home Fragrance, Baby, Food Storage & Preparation, Appliances & Cookware, and Outdoor & Recreation. The choices we are making will strengthen the underlying growth and performance of our most strategic businesses and over time enable us to scale our core categories through external development,” said Mark Tarchetti, Newell Brands President.

READ ALSO:   Yellowstone Sees Record breaking October

Newell in April completed its acquisition of Jarden Corp., which had acquired K2 Sports and its Marker, Marmot, Rawlings, Sevylor and Volkl brands in 2007. Shortly after that deal, Newell Brands chief executive Michael Polk announced plans to reshuffle the company’s brand stable and shed “under-performing” brands. In September he told investors that he planned to “rapidly exit” companies he could not sell, suggesting a Jan. 1 deadline for sell of shutter decisions.

“Ideally I would like to sell these assets versus simply walk away from them,” he said at the Barclay’s Consumer Staples Conference in Atlanta. “Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”

In other words, that could means there is only three or so months left to find buyers for the likes of K2 Sports, one of the most recognized brands in the snowsports market. In addition to K2 Skis and K2 Snowboarding, the K2 Sports stable includes snowshoe makers Atlas, PowderRidge, Tubbs and Little Bear; snowboarding brands Morrow and 5150; running shoe maker Zoot; and cross-country ski company Madshus.

“The sale processes are underway and the company hopes to complete the divestiture of the assets held for sale within the first half of 2017,” said the company.


RELATED: $250 Million a ‘Distraction’ at Newell Brands


Email this to someone
email
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Buffer this page
Buffer
Pin on Pinterest
Pinterest
Posted in Market Research, News, Product Vendors, Wintersports | Tagged beka business media, beka publishing, inside outdoor magazine, iomag, Newell Winter Brands, outdoor industry, outdoor industry news, outdoor retail, outdoor retail news, outdoor specialty retail, retail

Related Posts

2020 Industry Directory→

2019 Industry Directory→

IO_DIR_2018_Cover2018 Industry Directory→

Deliv Doubles Same Day Delivery Footprint→

  • LinkedIn
  • RSS Feed
  • Twitter

Countdown to...

Ad

Featured

  • Inside Outdoor Directory 2021

    December 30, 2020 / Rob Schubel
  • Inside Outdoor Fall 2020

    October 2, 2020 / Rob Schubel
  • Inside Outdoor Summer 2020

    August 5, 2020 / Rob Schubel
  • Inside Outdoor Spring 2020

    May 8, 2020 / Suzanne Urash
  • Inside Outdoor Winter 2020

    January 21, 2020 / admin
  • Popular
  • Recent
  • Comments
  • Helly Hansen Expands “Ski Free” Program to 28 Resorts

    7933 views / Posted October 5, 2015
  • AnaJet’s RICOH Ri 1000 Printer Turns Heads at Outdoor Retailer Winter Market

    6170 views / Posted November 21, 2018
  • Backwoods Files for Bankruptcy

    5443 views / Posted November 15, 2016
  • Inside Outdoor Directory 2021

    2917 views / Posted December 30, 2020
  • Inside Outdoor Fall 2020

    2839 views / Posted October 2, 2020
  • Recreation.gov Launches “Share Your Story” Contest

    January 22, 2021 / Bruce Christian
  • Acteev Technology Takes Prize at Outdoor Retailer Innovation Awards

    January 22, 2021 / Bruce Christian
  • Backcountry to Open New Retail Stores Beginning Spring 2021

    January 21, 2021 / Bruce Christian
  • Ust Sponsors Veteran’s Quest to Summit Colorado’s 14ers

    January 21, 2021 / Bruce Christian
  • ISPO Munich Online 2021 will be Virtual

    January 21, 2021 / Bruce Christian
  • Author Image
    Aerogel Insulation – Everyday Wear on Game Changers: A Quantum Leap In Insulation[…] to have the oldest…
  • Author Image
    Bob Sears on Grassroots Connect Returns to Knoxville Interesting. When I was a…
  • Author Image
    ROBERT TENENBAUM on 2018 Industry DirectorySee my comment above. Thank…
  • Author Image
    Merle on Hot Takes from OR+SIA, Part 3Good review of the show…
  • Author Image
    Jana on SIA Snow Show Attendee Registration Now Open... can I still pre…

Calendar

January 2021
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Dec    

Affiliate Blogs

  • TravelChair Blog
  • The Safest Way to See Blog

Categories

  • .ORGs
  • Articles
  • Associations
  • Awards
  • Climbing
  • Component Suppliers
  • Endurance
  • Events
  • Green
  • Industry Directory
  • Issue Archive
  • Magazine
  • Magazine Reports & Regulars
  • Market Research
  • National Parks
  • News
  • Paddlesports
  • Product Market Showcase
  • Product Vendors
  • Recall
  • Rep/Distributors
  • Retail
  • Socially Aware
  • Trail & Camp
  • Uncategorized
  • Wintersports

News Archives

Copyright © 2020 Inside Outdoor Magazine

Menu

Get information and advice, in addition to, the requisite industry movements, trends and product innovations straight to your inbox, for free, all year round:

You're signed up!