Anomaly Action Sports Adds Gilberti to Executive Team

Anomaly Action Sports, a provider of high-end helmets, eyewear and body armor under the brand names Shred Optics and Slytech Protection, announced the addition of Jeff Gilberti to its executive team in the newly-created position of executive vice president of business development. Gilberti, a veteran of the snow sports and bike industries, will direct Anomaly’s North American sales efforts and work closely with its board on strategic decisions related to product development, marketing, sales, business strategy and execution.

Most recently Gilberti served as senior vice president at Fox Head. He also held senior positions at Toms Eyewear, Burton Snowboards’ Anon Optics and RED Helmet divisions, Spy Optics, and Smith Optics.

“What drew me to Anomaly’s Shred and Slytech brands is their focus on developing best-in-class technologies and their mission to create an outstanding, customer-focused operation,” said Gilberti. “I was compelled to join this great young company because of the spirit, drive, and commitment of each of the individuals in the organization.”

“We couldn’t be more excited to add Jeff to our team of executives,” says co-founder and Chairman Ted Ligety. “His experience and knowledge of our space are incredible.”