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Saturday, September 18, 2021

Avalanche Builds Licensing Division, Expands Category Reach 

Family owned and operated active outdoor apparel company Avalanche announced the expansion of its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks. The licensing business, which began introducing new products in 2015, was initiated to build upon the popularity and consumer confidence behind the Avalanche brand and trademarks, said the company.

Pacific Trading LLC, based in New York City, will debut its first Avalanche line of children’s outerwear for fall 2017. Featuring lightweight insulated jackets, shells and vests, the styles run from toddler to pre-teen sizes and reflect popular Avalanche men’s and women’s apparel designs. Kidz Concepts, another children’s wear licensee partner, will launch its first line of Avalanche licensed activewear and sportswear for kids in fall 20117.

Argento SC, meanwhile, is currently selling expansive lines of Avalanche pet, camping and electronic accessories, categories that are a natural extension of Avalanche’s outdoor active brand.  The tech accessories line includes water-resistant Bluetooth speakers and earbuds, as well as power banks, while the camping accessories line includes LED lanterns and head lamps, hammocks and hydration packs. The Avalanche pet accessories line includes rugged leashes, collars, harnesses and toys. Argento’s Avalanche line is being sold at Macy’s and Sierra Trading Post, among other retailers.

Avalanche’s home goods licensing partner Geneva Home Fashion has designed an assortment of more than 20 products, including blankets and sheet sets from baby to adult styles for fall 2017. Planet Socks has been a partner since 2015, designing and distributing socks for kids and adults under the Avalanche brand name and expects significant growth in sales beginning in fall/winter 2016.

“The response to licensing opportunities has been incredible – both from interest around our outdoor active brand and our licensees’ innovation in product development,” said Daniel Petrucci, managing director, Avalanche Licensing, LLC.  “What is most important to us is maintaining the integrity of the brand through quality, design and performance. It’s a very hands-on process, working closely with our licensing partners to always exceed expectations of the Avalanche consumer.”

Avalanche has several new licenses under negotiation and plans to introduce these new partners and categories in 2017.  Avalanche says it’s actively seeking licensees for footwear, bags and backpacks.

RELATED: MC Sports Names Avalanche ‘Vendor of the Year’

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