Swedish outdoor brand Fjällräven announced the appointments of Seth Quackenbush as specialty account sales manager and the addition of Mountain Source sales agency to the Rocky Mountain region. These appointments, said the company, allow Crystal Haselton to assume an elevated role as a key account manager for the brand, focusing her time to grow and manage the interface between specialty and larger format accounts.
Quackenbush and Haselton will report directly to Nathan Dopp, president at Fjällräven North America. Additional investments are being planned as Fjällräven prepares to meet demands of strong holiday and early 2017 forecasts.
Quackenbush most recently served as the global sales and marketing director at Proof Eyewear and brings additional experience from past positions at Nitro Snowboards & L1 Outerwear, Ride Snowboards and K2 Sports, where he served as national sales director, assistant sales manager, and customer service manager ,respectively. In this role, he oversaw all sales and distribution initiatives across domestic and international markets.
Mountain Source, for its part, represents a roster of outdoor brands to more than 450 active retail accounts throughout the Rocky Mountains region. It support Fjällräven’s North American expansion in Colorado, Montana, Utah, Wyoming and Southeast Idaho
“We foresee a tremendous opportunity for growth in our Rocky Mountain territory,”said RJ Guiney, managing partner at Mountain Source.
RELATED: Fjällräven NA Opens Flagship Center in Boulder
