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Stio Names Waterhouse President

Outdoor direct-to-consumer brand Stio has announced the promotion of Noah Waterhouse as its president and chief marketing officer. Waterhouse will report to founder and CEO Stephen...

Pepsi Acquires Muscle Milk

Hormel Foods Corp. has entered into a definitive agreement to sell its CytoSport business, which includes Muscle Milk, to PepsiCo, Inc., the parent of Gatorade. Other current...

Hydro Flask Named REI Camp Division Vendor of Year

Hydro Flask has been recognized as the REI Co-Op Camp Division Vendor Partner of the Year. Hydro Flask accepted the award during a special presentation on...

Malakye.com Taps Into LinkedIn Audience

Malakye.com is strengthening its position as a leading professional network for lifestyle-driven industries through a new advertising initiative with LinkedIn. In turn, the company has...

Avid4 Adventure Launches New Expedition Camps in Colorado

Avid4 Adventure is launching a new suite of one-week Expedition Camps this summer.  Participants will be taken to some of the best spots for outdoor recreation in...

Fishing Equipment Line Re-Brands with Expanded Offering, Customer Engagement

American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a...

80 Colorado Outdoor Businesses Urge Support for America’s

U.S. Senators Michael Bennet (D-C.O.), Martin Heinrich (D-N.M.), as well as Representatives Lowenthal (D-C.A), and Perlmutter (D-C.O.) have just introduced legislation seeking to reaffirm the importance of America’s...

Honey Stinger Names Knowles VP of Sales

Honey Stinger announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience to his new role...

2018 Holiday Sales Grew Less than Expected

Holiday retail sales during 2018 grew a lower-than-expected 2.9 percent over the same period in 2017 to $707.5 billion, the National Retail Federation said...

California Outdoor Industry Group Forms

Spearheaded by a board of directors and comprised of outdoor industry professionals experienced in launching and managing profitable businesses, the California Outdoor Recreation Partnership (CORP) will...
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