Hydro Flask Named REI Camp Division Vendor of Year

Hydro Flask has been recognized as the REI Co-Op Camp Division Vendor Partner of the Year. Hydro Flask accepted the award during a special presentation on Day 1 of the 2019 Outdoor Retailer Winter Market trade show. 

Selected from more than 1,400 REI brand partnerships, Hydro Flask’s divisional award celebrates its significant contribution to the Co-Op’s mission to awaken a lifelong love of the outdoors, said the companies. As this year’s award winner in the camp merchandising category, the honor recognizes Hydro Flask for its leadership in high-performance products, commitment to sustainable practices and authentic brand vision that resonates with outdoor enthusiasts everywhere.

“We are delighted to be named this year’s REI Co-Op Camp Division Vendor Partner of the Year,” said Hydro Flask vice president of worldwide sales Mike Wallenfels. “Hydro Flask’s drive to inspire an active and joyful on-the-go lifestyle through innovative yet simple solutions aligns perfectly with REI’s values. The Co-Op has always been one of our most successful partnerships, and we are proud to continue our support and investment in its mission.”

READ ALSO:   Stio Names Waterhouse President

The Vendor Partner of the Year awards program was established by REI in 1993. Each year, companies are nominated in the Co-Op’s four categories – action sports, camp, apparel, and footwear and basics – for partnering with REI to meet customer needs, raising the bar for product quality, and driving sustainable business practices.

Leave a Reply