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Editor’s Letter – Social’s Sway

Spending on social media currently accounts for about 9 percent of marketing budgets, according to a recent survey of CMOs by McKinsey & Company...

Rep Moves and News

The North Face recently named Greg Siegler as its “2014 Rep of the Year.” Siegler was selected from a sales team comprised of more...

Bridgedale to Take Control of NA Distribution

Sock and accessories brand Bridgedale is bringing North American distribution in house, enabling direct investment into the U.S. and Canadian markets to drive future...

FITS Ambassador Completes Historic Trek

On March 1, 2015, FITS ambassador Justin Lichter completed the first ever winter thru-hike of the Pacific Crest Trail. With partner Shawn Forry, Lichter...

Green Glossary

Buzz words like sustainability, compostable and cradle-to-grave are regularly bandied about by authorities and spin-meisters. Many use terms interchangeably or incorrectly. So Inside Outdoor...

Techtextil NA Recognized for Growth

The 11th edition of Techtextil North America, to be held May 13-15, 2014 at the Georgia World Congress Center in Atlanta, has been recognized...

Imports Still Rising as West Coast Ports Work on Backlog

Import cargo volume at the nation’s major retail container ports is expected to rise an unusually high 16.9 percent this month over the same...

The Boundaries of Out-of-Bounds

How long can interest in backcountry skiing keep growing? By Craig Dostie In the last few years, backcountry skiing has basked in the limelight of ski...

Numbers Worth Noting – Winter 2015

Idiomatic Expressions One of the myths of marketing to Hispanics is that messaging needs tobe in Spanish. It turns out that 83% of Hispanic online shoppers surveyed by retail...

Editor’s Letter – Technology is Your Business

Way back in 1995, if someone would have predicted that e-commerce sales would account for less than 10 percent of total retail sales by...
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