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Floor Space – Buy the Best, Pass the Rest

“You are way better off to skip the line all together than to write token orders for the wrong reasons.” By Ritchie Sayner Have you ever...

GORP – Business over Bullets

Combat Flip Flops fights the good fight in war-ravaged regions By Martin Vilaboy Having served multiple tours of duty in Afghanistan as Army Rangers, the founders...

Dyeing to be Clean

Supercritical CO2 set to color textile production greener By Ernest Shiwanov Color is something most people tend not to think about very often. For the most...

Where Oh Wearables

Activity trackers put wearable computing in arm’s reach of outdoor specialty By Martin Vilaboy There’s little doubt that wearable technology, at least in its most general...

Sole Brothers

Midfoot Minimalists and ChiRunners challenge footwear design conventions By Ernest Shiwanov Pioneers often are voices in the wilderness. They are the courageous souls who question the...

Rep Moves and News Summer 2014

Gregory Mountain Products named the All Mountain Group as its “Sales Agency of the Year” for 2013. Awarded at the company’s North American sales...

Number’s Worth Noting Summer 2014

By Martin Vilaboy Why Wi-Fi       A survey of more than 400 small, consumer-facing businesses across the U.S. found that the provisioning of complimentary Wi-Fi for customers...

Editor’s Letter – Batteries Included

With a focus on next year’s product introductions, it’s always part of IO’s annual summer show issue to consider the coming seasons and project...

Floor Space – Wishin’ and Hopin’

An all-too-common merchandising strategy By Ritchie Sayner If you are of the age that you can claim one-time ownership of a transistor radio, then you might...

Back Office – Advanced Cash

Alternative lending can help sporting goods stores pickup their games By Ritchie Sayner Winter is approaching and sporting goods and outdoor stores need to bring their...
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