Vibram said it will launch a blue sole honoring the 80th anniversary of its Carrarmato shoe sole design, with the debut this week at creative conference Struktur in Portland, Ore. Vibram will donate all blue Carrarmato sole proceeds to Big City Mountaineers. Additionally, Vibram is resoling all Big City Mountaineers’ staff and trip volunteers for its forthcoming spring/summer 2017 trip schedule.
“Designers play an essential role in the creation of outdoor apparel and equipment, yet they rarely get the attention that other fields enjoy,” said Allon Cohne, chief marketing officer of Vibram USA. “Our intention with the launch of a Vibram blue sole at Struktur is to celebrate outdoor design and recognize the 80th anniversary of Vibram’s Carrarmato sole as a design that has withstood the test of time and spanned generations of style.”
As a sponsor of the Struktur event, Vibram will be highlighting its Sole Factor initiative, a customization and repair program allowing one to upgrade your shoes with a Vibram sole. Vibram’s new Footwear Customization Lab, a 38-foot RV outfitted with the latest in state-of-the-art cobbler technology, will be on hand providing all of the Struktur Event’s attendees with a complimentary blue Carrarmato resole celebrating the 80th anniversary of the design. The Struktur event marks the debut the blue Carrarmato sole – Vibram has never offered this sole before.
Beginning in May, Vibram will offer its blue Carrarmato sole and several unique 80th anniversary Carrarmato designs through its Sole Factor program at www.vibram.com.
“For nearly 30 years, Big City Mountaineers has worked to offer life-changing experiences for under resourced urban youth through wilderness mentoring expeditions,” states Bryan Martin, executive director for Big City Mountaineers. “This wouldn’t be possible without the longstanding support of partners like Vibram. We are extremely grateful for Vibram’s generous Carrarmato resole initiative and even more so for our history of collaboration together.”
