Tipping its hat to the importance of Earth Day, Slackline Industries announced the launch of Zero Waste packaging and a new partnership with Trees for the Future. All new slackline kits will come with an eco-friendly, reuseable mesh bag rather than a disposable cardboard box, and for each slackline sold, Trees for the Future will plant a tree to help build sustainable communities around the world.
“Encouraging people to get outside, to enjoy nature and trees, is the beating heart of all we do at this company,” said Frankie Najera, marketing director at Slackline Industries. “So helping to reduce pressure on the waste stream and supporting a fantastic organization that plants trees for people that really need them came naturally.”
Each Zero Waste slackline kit includes tree protection to ensure bark is not damaged when using trees as slackline anchors.
“As a small business, how your product looks is very important, but it’s also important to think about the effect that packaging has on the environment,” said Ricardo Bottome, founder and CEO of Slackline Industries. “Our Zero Waste concept is proof that with some pretty simple redesigns, packaging can be both eco-friendly and economical.”
The newly designed slackline kits include the Base Line ($59-79 MSRP), Play Line ($79 MSRP), Trick Line ($74 MSRP), Aggro Line ($124 MSRP) and Boss Line ($154 MSRP). They will be available May 5.
