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Brand Watch

Mammut Unveils Sustainable Product Collection for Spring 2021

Bruce Christian -
Mammut, a premier mountain safety and outdoor brand has launched its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. The collection...
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Green

Quiksilver Launches ‘Made Better’ Initiative

Bruce Christian -
Quiksilver announced its “Made Better” initiative, as the result of its dedication to finding better ways to make men’s and women’s apparel. Its debut...
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News

WindTamer Camp Stove Companion Introduced

Bruce Christian -
Since Covid-19 shut down every traditional trade show in the world, putting new products in front of needful buyers has proved challenging. To combat this...
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Brand Watch

Shimano Celebrates Centennial Milestone

Bruce Christian -
In Sakai City, Japan, in 1921, Shozaburo Shimano founded the company that bore his name. One hundred years on, Shimano now employs more than...
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News

Buck Knives Welcomes New President

Bruce Christian -
Buck Knives has named outdoor industry veteran Lane Tobiassen to the role of President. Taking the helm of companywide leadership for all core business elements...
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News

RoadRunner Completes Acquisition of JoJé Bar

Bruce Christian -
Since starting JoJé Bar in 2016, founder and CEO Jess Cerra’s mission has been to create a line of energy bars baked with real-food...
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Brand Watch

Bollé Brands to Develop Sustainable, Eco Friendly Products

Bruce Christian -
Bollé Brands, which has been leaning on augmented reality (AR) and artificial intelligence (AI) to separate itself from competitors is now using its innovation...
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Brand Watch

evo to Open Two Satellite Stores This Summer

Bruce Christian -
Seattle-based outdoor and action sports retailer evo will open satellite stores at Snoqualmie Pass in Washington and in Hood River, Oregon this summer. “evo satellites will serve as...
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News

NuORDER Announces $45 million Funding

Bruce Christian -
NuORDER, a B2B e-commerce platform, reports it has raised $45 million in a round led by Brighton Park Capital and Imaginary Ventures. The funding...
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Brand Watch

Active Brands Appoints New CEO

Bruce Christian -
Active Brands, a global sports apparel and equipment brand, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. The formal...
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