Bollé Brands, which has been leaning on augmented reality (AR) and artificial intelligence (AI) to separate itself from competitors is now using its innovation advantage to deliver eco-friendly sunglasses and helmets for the spring.
The first two products to come out of this eco effort are the Bollé Eco React cycling helmet as well as durable and stylish new plant-based nylon frames that are used in much of Serengeti’s Sport summer 2021 collection.
These new eco-driven product launches come on the heels of recent Bollé technology innovations that were centered around AR and AI. The company also is set to disrupt the market with an innovative launch set to debut later this spring.
The Volt+ is a high contrast lens that used AI to evaluate 20 million different color combinations before determining the perfect lens. The brand uses AR to allow customers to see what its helmets and sunglasses look like on your face and to look out through Bollé’s Phantom lens to experience the highest performing lens on the market. This technology allows consumers to try on and try out Bollé at home before placing an order with a participating retailer.
The new Volt+ lens is the result of work in the company’s EPIC Design Center in Lyon, France. The success of the EPIC Design Center and the many innovations it has produced has led the company to open a second EPIC Design Center in San Diego, which expects to start operating in the coming months.
With the new Eco React Mips, Bollé challenges the traditional way to make helmets, replacing some plastic and petroleum with organic materials to reduce the environmental impact
The new Eco React combines natural materials like cork, cotton and bamboo with EPS shock absorbers and MIPS brain protection system to deliver the highest performance cycling helmet along with a great sustainability story.
The Eco React includes:
- 40 percent recycled materials in the PC shell
- 20 percent cork EPS
- Renewable bamboo fiber for the comfort lining
- 50 percent renewable cotton fiber in the strap
