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Sunday, April 11, 2021

Quiksilver Launches ‘Made Better’ Initiative

Quiksilver announced its “Made Better” initiative, as the result of its dedication to finding better ways to make men’s and women’s apparel. Its debut Men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing across the new product launches.

The apparel brand recognizes its role as a leader in the board riding community and is committed to sustainable progress on every level. It developed a long-term strategy based on the sustainable development goals the United Nations introduced. Progress has been made, as Quiksilver changed the lives of 245 million plastic bottles and avoided 254.3 million tons of CO2 emissions using recycled polyester in the majority of its products.

With 100 percent of Quiksilver’s boardshorts and 97 percent of its mountain wear made with recycled materials, its continuous journey to create products that make an as little impact as possible on the planet will span 10 years.

By 2023, Quiksilver aims to reduce the impact of sustainably produced boardshorts, wetsuits, outdoor apparel and items in its Snow and Women’s collections, and to launch an external community-engagement program.

By 2026, the brand wants to be neutral by making 50 percent of its revenue via sustainable goods and services and by reducing CO2 emissions by 50 percent. It plans on rallying its community to shift from participation to commitment and to launch its Mountain & Wave Regeneration Program.

Lastly, by 2030, the brand’s goal is to be regenerative. By then, it plans on sustainably producing 100 percent of goods and services, measuring and sharing the community’s number of actions and its positive impacts, and being climate positive because of the Mountain & Wave Regeneration Program.

Its new range, “Made Better,” represents the brand’s ongoing dedication to seeking out ways of manufacturing that are more sustainable and eco-friendlier. It also displays Quiksilver’s continued commitment to the mountains and the sea — the outdoor playground at the very heart of the brand.

The ‘Made Better’ collection includes a variety of trend pieces, styles and prints – from hoodies, crewnecks, and fleeces for dawn patrol or chilly evenings to functional boardshorts like the Highlight Arch. Available online www.quiksilver.com.

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