Craft Sportswear North America has appointed Waypoint Outdoor as the nationwide sales agency of record for Craft’s footwear collection. The partnership is a significant milestone for the companies as they join forces to expand Craft’s reach in the footwear market.
Craft Sportswear’s road, trail, and hybrid running shoe collections have achieved success, surpassed initial projections and generated a surge in demand. To sustain the momentum, Craft sought a strategic partner that shared its ambition and determination.
Waypoint Outdoor emerged as the choice because of its leadership, footwear expertise and track record of scaling footwear brands in the United States.
Waypoint Outdoor’s network and experienced team combined with Craft’s rep force will provide an increase of boots on the ground to support Craft’s footwear dealer base and pinnacle accounts. This enhances Craft’s ability to support its performance-apparel business and the launch of its Smårt Mårgin in-stock program.
For more, visit craftsports.us or go to www.waypointoutdoor.com.
