Wondery Outdoors, a women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has relaunched to consumers. Beyond new paths of engagement through messaging, visuals and social channels, Wondery has a new vision for empowering women outdoors in green spaces and internally as company leaders focus on community, collaboration, comfort and empowerment.
Wondery Outdoors wants to bridge the gap between outdoor recreation and historically under-recognized groups. Since its inception in 2016 by cofounders Wayne Borromeo and Kimberley Esliza, the company has set its sights on building a more inclusive community in the outdoors by way of planning and hosting subsidized or often free events to bring together hundreds of women and people of color who have been excluded from outdoor and green spaces.
In addition to guided excursions, workshops, and weekend retreats surrounding hiking, rock climbing, mindfulness and more, Wondery hosts three annual events as part of its “Climb With” series to celebrate and raise funds for LGBTQ+, BIPOC and women-identifying nonprofit groups.
With the rebrand comes the launch of new apparel styles, extended sizing, fresh visuals and updated gear, but above all, Wondery’s “You Belong Out Here” ethos.
The Wondery team understands what it means to feel comfortable in the outdoors, and the various barriers to that comfort. Bringing inclusivity to the next level with their actions and their apparel, the brand puts versatility and comfort forward at a thoughtful price point, ensuring adventures are more enjoyable and accessible for any activity and all types of movement.
The relaunch features styles including the multi-purpose Inhale/Exhale short, and a revamp of the best-selling Isabel pant and short with the Isabel 3.0, in sizes ranging from XXS up to 6XL.
Consumers can expect a new experience online and in-shop at Wondery retailers. To discover more about the Wondery brand, its community events and inclusive apparel, visit www.wonderyoutdoors.com.
