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Tuesday, October 7, 2025
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Brand Watch

Nocs Provisions Welcomes VP of Global Sales

Bruce Christian -
Nocs Provisions, a maker of adventure-ready outdoor optics and accessories, announced that Nicole Chabot has joined the company as Vice President of Global Sales....
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News

Blizzard-Tecnica Welcomes Business Unit Director, North America

Bruce Christian -
Blizzard-Tecnica, a global leader in alpine equipment development and manufacturing, announced ski industry veteran, Topher Plimpton as its Business Unit Director for North America....
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Green

Winmark Announces Resale Partnership with Elan

Bruce Christian -
Winmark Corporation announced it has entered a partnership with Elan, a brand delivering unparalleled skiing experiences. Winmark will become the official resale partner of...
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Brand Watch

mountainFLOW Signs Deal with NASTAR

Bruce Christian -
Innovative ski wax and bike lube maker mountainFLOW announced it has signed a partnership deal with National Standard Race (NASTAR), the public grassroots ski...
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Brand Watch

Rab, Lowe Alpine Name US Country Manager

Bruce Christian -
Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced Adam Chamberlain...
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Associations

Founded Outdoors Connects with Pale Morning Media

Bruce Christian -
Founded Outdoors, a platform for outdoor entrepreneurs will partner with Pale Morning Media for strategic communications and public relations support. Launched in 2021, Founded Outdoors...
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Brand Watch

PEARL iZUMi Partners with Purple Orange

Bruce Christian -
PEARL iZUMi, a Colorado-based provider of cycling apparel and footwear, announced a partnership with Purple Orange Brand Communications to oversee all public relations and...
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Brand Watch

Fleet Feet Launches ‘#ReasonsWeRun’ Brand Campaign

Bruce Christian -
Fleet Feet, a franchisor of locally owned and operated run specialty stores, has launched its “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who...
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Brand Watch

Trango Appoints Brand Manager

Bruce Christian -
Trango, the manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as brand manager. Cardamone brings 20 years of experience...
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Brand Watch

FUZE Biotech Announces Partnership with Formidable Media

Bruce Christian -
FUZE Biotech, innovators in sustainable, antibacterial and fast-drying fabric and surface finishes, has signed with boutique marketing and communications agency Formidable Media. Because of...
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