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Associations

OIA Welcomes Director of Sustainable Business Innovation

Bruce Christian -
Member-led collective and the outdoor industry’s catalyst for meaningful change, the Outdoor Industry Association (OIA) announced that Julie M.H. Brown has joined the team...
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Endurance

Tailwind Nutrition Launches Rapid Hydration Drink Mix

Bruce Christian -
Tailwind Nutrition, a provider of simple and complete nutrition products, has launched Rapid Hydration, an all-natural electrolyte drink mix that quenches your thirst and...
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Brand Watch

Mountain Khakis Boosts Support for Retail Partners

Bruce Christian -
Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. For the rest of 2023, the legacy brand will...
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Brand Watch

Arcade Celebrates a Decade With Paying it Forward

Bruce Christian -
Arcade, a brand that believes the outdoors should be accessible to all, is Paying It Forward by donating $5 from every belt or pair...
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Brand Watch

Arbor Snowboarding Introduces Plant-based BioStrap

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, has introduced the BioStrap,...
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Associations

Green Friday Raises Funds for Conservation

Bruce Christian -
Much of what you read about Black Friday is about consumerism and grabbing a bargain. This year, a group of forward-thinking brands are turning...
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Brand Watch

GORE-TEX Expands Outerwear On Demand to Vermont

Bruce Christian -
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, expands its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont....
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News

Jackson Hole Mountain Resort Opens Friday

Bruce Christian -
Jackson Hole Mountain Resort (JHMR) kicks off the 2023-24 winter season with two lifts on Opening Day, Friday. Coming on the heels of last...
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Brand Watch

Jack Wolfskin Adopts ALLIED Feather + Down’s ExpeDRY for Hydrophobic Line

Bruce Christian -
After a successful retail launch, ALLIED Feather + Down, industry leaders in high performance and hydrophobic down insulation, announced Jack Wolfskin, creators of eco-conscious...
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Brand Watch

Outdoor Research Promotes Employee to VP of Operations

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of outdoor apparel and gear, promoted long-time employee Geoff Potter to VP of Operations. Potter has worked in...
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