PrimaLoft, an innovation company specializing in high-performance, sustainable insulation, appointed of Chris Gallo as SVP of product strategy and Andrea Paulson as SVP of innovation and technology. The hires underscore PrimaLoft’s new strategic vision, focused on committing to product innovation to enable authentic experience while reducing environmental impact.
With an impressive track record at renowned brands like NOBULL, New Balance, Adidas and Reebok, Gallo brings expertise in apparel, outerwear, footwear and accessories. His appointment highlights PrimaLoft’s ambition to deliver products that allow athletes and enthusiasts to pursue their passions. Gallo will play a key role in driving growth through product excellence and consumer-focused innovation.
“Chris’ background in both the footwear and apparel industry brings a fresh perspective to our product strategy, as we continue to redefine what’s possible in outdoor apparel and insulation technology,” said PrimaLoft president and CEO, Anne Cavassa. “Chris has that intangible knack for spotting future market needs and translating them to relevant products that enthusiasts and athletes love. These skills, coupled with his gift of building powerful partnerships, are invaluable as we work to elevate our product, build our brand equity and cement our market leadership in high performance, sustainable insulation.”
Paulson’s move from Saucony, meanwhile, signals PrimaLoft’s strategic shift to user-driven product innovation that enables authentic experiences for outdoor enthusiasts. While at Saucony, Paulson spearheaded material development and innovation, led the human performance lab and helped shape the future of technical footwear. Poised to bring this background to PrimaLoft, her insight will drive the development of cutting-edge insulation materials that push the boundaries of both performance and sustainability.
“Andrea brings a unique blend of technical expertise and visionary product leadership to PrimaLoft,” said Cavassa. “Her deep understanding of material innovation and her passion for sustainability are exactly what we need to continue driving forward. Andrea sees the potential in every material and understands how to turn innovative ideas into impactful solutions. We’re excited to unleash her experience developing cutting-edge technologies with PrimaLoft.”
