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Brand Watch

Garmont Adds Two Additions to Dragontail Collection

Bruce Christian -
One of Garmont’s most iconic product families sees the introduction of two styles for 2021. Compared to the original Dragontail offering, these products feature...
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News

Saucony Appoints Chief Marketing Officer

Bruce Christian -
Saucony, a division of Wolverine Worldwide Inc. and a global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the...
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Brand Watch

Dick’s SG to Open New Concept ‘House of Sport’ Store

Bruce Christian -
Dick’s Sporting Goods will expand its national footprint with the opening Friday of its first Dick’s House of Sport, a new concept store in...
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Endurance

Life Time Introduces The ‘Rad Dirt Fest’ Gravel Bike, Trail Run Event

Bruce Christian -
As off-road endurance events gain popularity throughout the country, Life Time announces plans for the ‘Rad Dirt Fest, an off-road cycle and trail run...
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News

New Hampshire Appoints Director of Outdoor Recreation

Bruce Christian -
The state of New Hampshire has taken an important step in prioritizing its growing outdoor economy by appointing the first director of Outdoor Recreation...
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News

REI Cuts International Adventures to Focus on U.S. Destinations

Bruce Christian -
This summer, REI is planning to focus its adventure tourism efforts on several gorgeous pockets of the United States. The Seattle-based co-op announced it will...
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Brand Watch

Noble Biomaterials Introduces Antimicrobial Fiber Under Ionic+ Brand

Bruce Christian -
Noble Biomaterials, a creator of an advanced antimicrobial system, has released its Ionic+ fabric solution, Ionic+ Durable. Ionic+ Durable is a silver-based fabric finish that...
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Climbing

Sport-climbing Added to European Games Krakow 2023

Bruce Christian -
The International Federation of Sport Climbing (IFSC) reached an agreement with the European Olympic Committees (EOC) for the inclusion of Sport Climbing in the...
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Brand Watch

Buck Knives Expands Sales & Marketing Team

Bruce Christian -
In the creation of newly formed regional sales management roles, Buck Knives announced Connor Slepikas (pictured) and Anthony (Tony) Tekansik have joined the company...
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Brand Watch

VIM & VIGR Pivots from Losses to 150% Growth

Bruce Christian -
VIM & VIGR, creator of stylish and comfortable compression socks, is proud to be featured in Google’s Economic Impact Report as an example of...
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