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Sunday, April 11, 2021

Dick’s SG to Open New Concept ‘House of Sport’ Store

Dick’s Sporting Goods will expand its national footprint with the opening Friday of its first Dick’s House of Sport, a new concept store in Victor, New YorkY. The company also plans to open warehouse sale locations and experiential soccer shops in select locations this month.

The retailer also will debut nine redesigned Golf Galaxy locations and expanded technology offerings in 62 additional Golf Galaxy locations in select U.S. cities. These additions will bring approximately 260 collective jobs to communities through the hiring of full-time, part-time and temporary employees for its stores.

Dick’s House of Sport will feature a 17,000-square-foot outdoor turf field, running track, rock-climbing wall, batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green, the company’s first “House of Cleats” that will rotate product, a health and wellness destination to help customers with recovery and wellness and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes.

Located in the Eastview Mall, the retailer will showcase athletic and outdoor apparel brands, an assortment of footwear, team sports gear and golf and fitness equipment. Later this year, the company will open a second Dick’s House of Sport in Knoxville, Tennessee.

Dick’s Sporting Goods Warehouse Sale locations will offer discounts on footwear and apparel at 70 percent off or more. The two locations scheduled to open this month will be in Concord, North Carolina and Plano, Texas.

The redesigned Golf Galaxy stores will provide access to TrackMan and BioMech Golf technologies, hitting bays, custom fittings and golf lessons from Class A Certified PGA and LPGA Professionals. The redesigned Golf Galaxy locations are in Tulsa, Oklahoma, Richmond, Virginia; Fort Myers, Florida; Arlington, Texas; Brookfield, Wisconsin; Mount Laurel, New Jersey; Lakeside, Michigan; Montgomeryville, Pennsylvania and Orland Park, Illinois. Dick’s will open additional remodeled locations later this year.

Dick’s Soccer Shops will open in 34 select Dick’s flagship locations. The shops will offer in-store soccer experts to help customers find the right equipment, updated in-store elements, including a cleat shop, licensed jersey cubes and soccer trial cages in select locations. All Soccer Shops opened on Monday.

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