Saucony, a division of Wolverine Worldwide Inc. and a global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately.
In this role, Tambosi will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives and expansion of Originals, the brand’s heritage lifestyle business. Tambosi will report directly to Saucony’s global brand president, Anne Cavassa, and join the brand’s Senior Leadership Team.
Tambosi joins Saucony with more than 18 years of global brand-building experience, most recently serving as adidas’s Global Head of Brand, Planning and Activation for the Sports Performance categories. In that role, Tambosi led the creative development, brand plan and media strategy for the brand’s Ready for Sport global campaign.
Before that, Tambosi oversaw brand communications for adidas Sports Apparel, Stella McCartney and Women, driving strategic priorities while building the core positioning and messaging for the business unit.
Prior to his time at adidas, Tambosi served as Nike’s Brand Director for Nike Football, creating a growth-focused strategy for the brand’s most iconic category. While there, Tambosi also helped lead the global launch of the Nike Women campaign. Before that, Tambosi held various marketing positions at Nokia.