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Brand Watch

Nester Hosiery Bolsters Support of Brands with Key Promotions

Bruce Christian -
Nester Hosiery, a U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, made several promotions to...
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Brand Watch

Peace Vans Partners with WH inc. as Agency of Record for PR

Bruce Christian -
WH inc., an leading marketing and communications agency, announced the addition of Seattle-based Peace Vans to its portfolio of clients that provide inspiration and...
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Green

Finisterre Launches Biosmock with Traceable HD Wool Apparel Insulation

Bruce Christian -
Nearly one year after British sustainable outdoor brand Finisterre was honored by winning a 2021 Gold ISPO Outstanding Award in the Insulation Apparel Category...
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Awards

GRAYL Recognized as Washington Wild Outstanding Partner

Bruce Christian -
Seattle-based GRAYL, maker of innovative water filters and purifiers, purpose-built for limitless adventure, received a 2021 Outstanding Partnership Award in recognition of its partnership...
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News

Moosejaw to Carry Hustle Bike Labs’ REMTech Avery Pedals, Future Products

Bruce Christian -
Hustle Bike Labs – which has received accolades for its Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, has signed with Moosejaw.com to carry these...
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Brand Watch

SMITH Names Head of Global Marketing

Bruce Christian -
SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle and prescription eyewear has appointed Taryn...
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Brand Watch

Ombraz Sunglasses are Nearly Indestructible

Bruce Christian -
Ombraz’ co-founder Jensen Brehm was on a camel safari in India when, “snap,” someone sat on his sunglasses. With an inherent Macgyver skillset, Jensen...
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Awards

Gnarly Nutrition’s Whey Protein Wins Good Housekeeping 2022 Fitness Award

Bruce Christian -
Gnarly Nutrition announced its Whey Grass-Fed Protein was named a winning product in the “Wellness Wonders” category for Good Housekeeping’s 2022 Fitness Awards. Gnarly Whey is...
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Climbing

Gear Aid Acquires HEROCLIP

Bruce Christian -
Gear Aid Inc. has acquired award-winning HEROCLIP swivel carabiner product line from Lulabop Inc. Founded and invented by Mina Yoo in 2014, Lulabop has sold...
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Brand Watch

Primus Offers Free Parts for Backpacking Stove Maintenance

Bruce Christian -
For the second year running, Primus announces the return of the “Service For a Reason” initiative to provide free repair parts for select Primus...
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