A new outdoor brand for kids has launched in Steamboat Springs, Colorado, Town Hall Outdoor Co., that offers a collection of sustainable, durable outdoor apparel built for kids and created by outdoor industry veterans.
Made of recycled materials and designed to keep kids warm, dry and comfortable for hours of outdoor fun, the co-founders are adamant the gear they create contributes to raising planet-positive kids and endures through multiple hand-me-ups (more coveted than a hand-me-down).
When Town Hall CEO and co-founder Robin Hall faced a move to Denver for her previous job, she took stock of her priorities and passions. They boiled down to community, kids and the planet.
“Leaving Steamboat and this community in Northern Colorado, which my family has made our home for the past 13 years, was not something I considered,” Hall said.
She realized she had an opportunity to create a livelihood and company that reflected her values and could make a positive impact.
Hall and her co-founders, Jay Lambert and Joe Solomon, identified a void in the kids’ outdoor apparel market. The outerwear options for kids include shrunk down versions of adult styles, which are less than optimal for kids or are made so cheaply they wear out before being outgrown. Hall, Lambert and Solomon knew they could deliver a better option.
“Town Hall combines kids and community – our reason for being, outdoor apparel – what we’re good at, and the planet – what we are passionate about,” Hall said.
Town Hall’s inaugural collection for Fall 2021/Winter 2022 includes four styles.
Hall describes the collection as “Packed with smart features for active kids. Our look is current, clean and fun, not juvenile. We spend hours listening to and wear-testing with our mountain town kids to ensure we are meeting their wants and needs. We are building go-to wardrobe staples for kids which are well-designed, unique, and trusted.”
Common features include:
- Recycled fabrics and insulations
- Grow seams which are easily removed to extend the length
- Pockets and details sized for ease for small hands
- Quality materials and construction built to endure through multiple hand-me-ups
Town Hall styles include:
- Mountain Town Winter Jacket – Full-featured ski and snowboard jacket that keeps kids warm, comfortable and ready for another run. MSRP $180
- Around Town Cold Weather Jacket – Easily transitions from the school trek to the terrain park. MSRP $145
- Down Town Puffy – 100 percent recycled down technical layer that does double duty as a sole insulator or a mid-layer. MSPR $150
- Mountain Town Winter Pants – Warm and waterproof snow pants. MSRP $135
Coming this summer and fall will be fleece layers and insulated bibs.
Town Hall is a public benefit corporation whereby it promises to be planet positive by contributing more to the planet and its people than it takes and contributes to the wellbeing of the communities of Northwest Colorado.
The Town Hall founders have committed 3 percent of net revenue annually to support organizations working to make long-lasting, positive impacts on communities and the planet. Starting close to home, their initial beneficiary partners include Steamboat’s Integrated Community and Boys & Girls Club, where the founders sent money and volunteered time in the community.
The choice of youth organizations was deliberate and is stated in the brand’s vision: “We want every kid to love being outside which is the great equalizer, regardless of color, size, age, gender, socioeconomic background, religion or sexual orientation. Being outside is free to enjoy, promotes physical and mental health and you can make what you want of it. And the more young people who love the outside, the more they want to sustain, maintain and save the places that they love to play,” Hall said.
