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Grassroots Connect Surpasses Pre-Pandemic Attendance Levels

Bruce Christian -
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, announced retailer and vendor commitments have met and...
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Brand Watch

GORE-TEX Kahtoola Uphill Raises $57,000 for Environmental Education

Bruce Christian -
Kahtoola, creator of traction and performance-driven gaiters, announced its 15th annual GORE-TEX Kahtoola Uphill event raised more than $57,000 for youth environmental education programs...
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Climbing

Kai Lightner’s Climbing for Change Announces Grant Program

Bruce Christian -
Climbing For Change (C4C) has launched a grant program aimed at creating a more equitable outdoor industry. Founded by professional rock climber Kai Lightner,...
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Brand Watch

Rerouted Receives Seed Funding for Tech Development, Marketing Initiatives

Bruce Christian -
Rerouted announced its first institutional investments from SCAPE Investment Fund 6 & GOS Capital, followed by several local angel investors. The company wants to revolutionize the Outdoor Resale...
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News

Backcountry Access Releases Dozer Avalanche Shovel Series

Bruce Christian -
The Dozer avalanche shovel series, new to Backcountry Access (BCA) for winter 2022, is designed to shovel snow efficiently and effectively when it matters most....
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Brand Watch

Gnarly Nutrition Partners with GRIT Mentorship Program

Bruce Christian -
Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both cyclists are passionate...
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News

ALLIED Feather + Down Drops Capsule Collection in US

Bruce Christian -
ALLIED Feather + Down (AF+D) has released its first down jacket capsule collection. Originally released exclusively to the Japanese market, this collection of four...
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News

Geartrade Launches Prepaid Shipping Labels, Loyalty Program

Bruce Christian -
Geartrade, an online marketplace for “UnNew” outdoor gear and apparel, is rewarding its sellers and buyers with a loyalty program that delivers higher payouts,...
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Brand Watch

Marmot Welcomes Two to Ambassador Team

Bruce Christian -
Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson (pictured) and Max Djenohan to its strong roster, and it has restructured...
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Brand Watch

SRAM Commits to Multiyear Deal with The Big Gear Show

Bruce Christian -
SRAM, a leader in high-quality bicycle components, has committed to a multiyear partnership agreement with The Big Gear Show to promote the event to...
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