SRAM, a leader in high-quality bicycle components, has committed to a multiyear partnership agreement with The Big Gear Show to promote the event to bike manufacturers and fellow bike industry advocates.
The company will encourage its manufacturer customers to participate at The Big Gear Show, while also leading demo rides, encouraging attendance from local bike and trail advocacy groups and sponsoring an Exhibitor Happy Hour on August 1, the last day of setup.
“One of the best things SRAM can do is show up where dealers are. We always want to show support for specialty retailers, and that includes The Big Gear Show,” said David Zimberoff, SRAM VP of Marketing & Communication.
“The SRAM team understands what The Big Gear Show is about and I’m excited that they want to play a part in promoting the show,” said Lance Camisasca, Bike Show Director. “They plan to be involved in a unique way, one in which we label a show partnership.”
The Big Gear Show is off to a strong start in 2022, with steady registrations coming in from retailers and manufacturers. Deer Valley Resort will play host to The Big Gear Show’s fully outdoor format, which offers product demos in an active lifestyle utopia, plus morning education sessions and a variety of VIP gatherings.
The Big Gear Show will take place August 2-3, at Deer Valley Resort in Park City, Utah. Retailers and brands can apply to attend at https://www.thebiggearshow.com/apply-to-attend/
For bike inquiries, email Lance Camisasca at lance@thebiggearshow.com
