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Brand Watch

USWE Sports AB Acquires Giant Loop

Bruce Christian -
USWE Sports AB, a publicly traded backpack company based in Malmö, Sweden, has acquired Bend-based Giant Loop LLC, a powersports brand known for its innovative off-road motorcycle soft luggage...
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Green

Winnebago Completes 1,300-mile Electric Road Trip

Bruce Christian -
Winnebago Industries recently completed a more than 1,300-mile all-electric RV road trip with the e-RV, the first all-electric zero-emission motorhome concept from a major...
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News

Investors Buy Pennsylvania Park, Plan Improvements

Bruce Christian -
A group of investors, including Deepak Bhatnagar, of Flemington, N.J., and Kuldeep Kumar, of New York, purchased the 48-acre RelaxNation in Lehighton, Penn., for $3.8 million,...
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Brand Watch

Zealios, Life Time Partner for Iconic Athletic Events

Bruce Christian -
Zealios, the Bend, Oregon-based outdoor performance and adventure brand, announced a partnership with Life Time, the nation’s premier healthy lifestyle brand, as the official...
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Brand Watch

Bollé Signs Slalom Champion

Bruce Christian -
Bollé has signed Beijing Olympics Slalom champion Clément Noël, growing the French eyewear brand’s expansion in the world of ski racing. At 25, Noël has placed...
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Brand Watch

BlackStrap Names VP of Brand Management, Brand Director

Bruce Christian -
BlackStrap, a manufacturer of face gear, base layers and accessories for winter sports, anglers and outdoor recreationists, has promoted Jim Sanco (left) to Vice...
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Brand Watch

Mondelēz to Buy Clif Bar for $2.9 Billion

Bruce Christian -
Mondelēz International Inc. has agreed to acquire Clif Bar & Company, a leading U.S. maker of nutritious energy bars with organic ingredients, for $2.9...
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Associations

Bluesign, SCTI to Create Textile Sustainable Chemistry Index

Bruce Christian -
Bluesign and the Sustainable Chemistry for the Textile Industry (SCTI) will work together to develop a sustainable chemistry index that will provide a standard...
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Brand Watch

US Skiers Join Völkl, Dalbello, Marker

Bruce Christian -
U.S. Ski Team athlete Camden Palmquist has signed to ski Völkl skis, Dalbello boots and Marker bindings starting this season. Palmquist, a member of the Men’s...
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Market Research

Health, Wellness Focus Reshapes Apparel Footwear

Bruce Christian -
With 44 percent of U.S. consumers placing more focus on their overall health and wellness today than they did before the pandemic, apparel, footwear,...
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