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Brand Watch

Bollé Signs Slalom Champion

Bruce Christian -
Bollé has signed Beijing Olympics Slalom champion Clément Noël, growing the French eyewear brand’s expansion in the world of ski racing. At 25, Noël has placed...
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Brand Watch

BlackStrap Names VP of Brand Management, Brand Director

Bruce Christian -
BlackStrap, a manufacturer of face gear, base layers and accessories for winter sports, anglers and outdoor recreationists, has promoted Jim Sanco (left) to Vice...
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Brand Watch

Mondelēz to Buy Clif Bar for $2.9 Billion

Bruce Christian -
Mondelēz International Inc. has agreed to acquire Clif Bar & Company, a leading U.S. maker of nutritious energy bars with organic ingredients, for $2.9...
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Associations

Bluesign, SCTI to Create Textile Sustainable Chemistry Index

Bruce Christian -
Bluesign and the Sustainable Chemistry for the Textile Industry (SCTI) will work together to develop a sustainable chemistry index that will provide a standard...
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Brand Watch

US Skiers Join Völkl, Dalbello, Marker

Bruce Christian -
U.S. Ski Team athlete Camden Palmquist has signed to ski Völkl skis, Dalbello boots and Marker bindings starting this season. Palmquist, a member of the Men’s...
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Market Research

Health, Wellness Focus Reshapes Apparel Footwear

Bruce Christian -
With 44 percent of U.S. consumers placing more focus on their overall health and wellness today than they did before the pandemic, apparel, footwear,...
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News

La Sportiva Releases 3 Footwear Models for Spring/Summer 2023

Bruce Christian -
La Sportiva, makers of mountain footwear, announced its running and hiking product offerings for the spring and summer of 2023. Trail running and hiking...
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News

Swiftwick Releases Student-designed VISION Impression BUGS sock

Bruce Christian -
Swiftwick has released its trademarked limited-edition VISION Impression BUGS sock, featuring hand-drawn bug designs by the students of Friends of Warner Parks Urban Nature...
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Associations

AKTI Announces Leadership Changes

Bruce Christian -
The American Knife and Tool Institute (AKTI) announced recent changes to its Board of Regents. The board is joined by three company representatives and...
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Brand Watch

Fleet Feet to Acquire Marathon Sports

Bruce Christian -
Fleet Feet, a franchisor of locally owned and operated running stores, has agreed to acquire New England-based running retailer Marathon Sports and its soundRunner...
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