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Endurance

Rab Increases Support for Cirque Series

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has increased its support for the Cirque Series, a global mountain running event organized...
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Brand Watch

Marmot Taps Artist for Out of the Box Summer Collection

Bruce Christian -
Marmot, the heritage outdoor gear and apparel brand that has been building a community for those who love the outdoors since 1974, announced a...
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Brand Watch

lululemon Introduces Hike Collection

Bruce Christian -
lululemon moves deeper into the outdoor niche, launching lululemon hike – clothes designed for outdoor adventures. People have been hiking in lululemon activewear for quite some time,...
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Associations

Outdoor Market Alliance Wraps Up Summer Market Week

Bruce Christian -
Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 brands in the outdoor, resort, run and...
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Associations

Outdoor Foundation Reveals 2021 Annual Report Findings

Bruce Christian -
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, released its first annual report showcasing data from its 2021 Thrive Outside program work...
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News

FarOut, GoRafting.com Offer Mobile App for Whitewater Rafting, Kayaking

Bruce Christian -
FarOut, a creator of mobile app navigational guides for long-distance adventurers, and GoRafting.com, the originator of more than 43 detailed whitewater guides, have teamed up...
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Awards

Outdoor Writers Association of America Recognizes Top Communicators

Bruce Christian -
The Outdoor Writers Association of America (OWAA), the voice of the outdoors, selected six association members as recipients of the organization’s most prestigious awards....
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Green

Bluesign Expands Services to Help Reduce Textile’s Impact on Planet

Bruce Christian -
Building on more than 20 years of excellence in the textile industry, new tiered service offerings will strengthen Bluesign’s capabilities as a full-service sustainability...
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News

Fleet Feet Rockford Joins Fleet Feet Chicago

Bruce Christian -
Specialty running store franchise DLZIMCO. Inc, owner-operators of Fleet Feet Chicago, has acquired Fleet Feet Rockford. The move to acquire the Rockford location came...
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News

Vista Outdoor to Acquire Fox Racing

Bruce Christian -
Vista Outdoor Inc. has entered into a definitive agreement to acquire Irvine, Calif.-based Fox Racing, the manufacturer of motocross, mountain bike and lifestyle-related gear,...
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