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Brand Watch

Gamakatsu Steps into Knife Market

Bruce Christian -
Gamakatsu, the world’s leading manufacturer and innovator of fishing hooks and terminal tackle, introduces its new series of Everyday Carry (EDC) Knives. Carrying a...
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Brand Watch

Poler Stuff Announces Staff Changes

Bruce Christian -
Poler Stuff, the originators of the #CampVibes movement, has appointed its first-ever Vice President titles to Kharma Vella as VP of Product & Marketing...
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News

Art Brings Helinox, RVCA Together

Bruce Christian -
A balance of opposites connected by creative pursuits, the new collaboration between RVCA and Helinox blends technical innovation with freedom of expression in a...
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News

Oru Kayak Makes Origami Kayak Available

Bruce Christian -
Having smashed its crowdfunding goal on Kickstarter, Oru Kayak’s origami boat design is ready for direct-to-consumer purchase. Composed of only two loose parts, Oru Kayak’s...
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Brand Watch

Reynolds and Reynolds Acquires Motility

Bruce Christian -
Specialty retailer Reynolds and Reynolds has acquired Motility Software Solutions, a maker of end-to-end dealer management software. Reynolds and Reynolds, owner of such brands as AppOne, Open...
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Brand Watch

Elevate Outdoor Collective Announces New Global Sales Structure

Bruce Christian -
Elevate Outdoor Collective has announced a major shift in the global sales team structure with a focus on amplifying independent brand growth. The change,...
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News

HEX Introduces Camera-ready Ranger Sling XL

Bruce Christian -
HEX, a fashion accessory brand, introduces the Ranger Sling XL, expanding its range of discreet, street-ready DSLR/camera bags. To develop the Sling XL, HEX worked with...
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Green

Moonlight Technologies Unveils 100% Plant-based, Natural Black Dyes

Bruce Christian -
Moonlight Technologies announced a breakthrough and the launch of its 100 percent plant-based and natural black dyes. The breakthrough comes months after Moonlight Technologies...
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Brand Watch

Twiceme, Oakley Enhance Bike Helmet Safety

Bruce Christian -
Oakley announced a partnership with Twiceme Technology, the safe-tech company out of Sweden. The product design and sports performance brand will debut the integration...
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Brand Watch

evo to Open Campus in Tahoe City

Bruce Christian -
evo, the outdoor retail and experiences company, has plans to build a new campus location in Tahoe City, Calif. Campus Tahoe City will be located on the shores...
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