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Market Research

Gallup Questions Effectiveness of Social Media Marketing

Martin Vilaboy -
"Social media are not the powerful and persuasive marketing force many companies hoped they would be." That was the assessment of research company Gallup after...
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Market Research

Columbia Sportswear Reports Record Q4

Martin Vilaboy -
Despite the warm weather and low holiday foot traffic, Columbia Sportswear Company reported record fourth quarter net sales of $699.4 million for the period...
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Newly Released

CGPR Opens California Office

Martin Vilaboy -
Consumer lifestyle public relations firm CGPR, announced the opening of a second office in Costa Mesa, Calif., adding to its original Marblehead, Mass., location...
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Newly Released

Cabela’s Appoints New President

Martin Vilaboy -
Cabela’s Incorporated　has appointed Scott K. Williams president, effective immediately and said he will take on additional responsibility for U.S. retail operations and all operations...
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Events

Surf Expo to Add Canoe, Kayak Exhibitors

Martin Vilaboy -
Emerald Exposition is adding kayaks, canoes and related gear and accessories to its Orlando-based Surf Expo event Sept. 8-10, 2016. Emerald says evolutions in...
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Newly Released

Ibex Partners with Locally.com

Martin Vilaboy -
As Ibex Outdoor Clothing continues to expand its wholesale channel, the manufacturer of technical merino wool apparel and accessories announced that it has partnered...
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Newly Released

LXV Outdoor Acquires Second SUP Brand

Martin Vilaboy -
Following it’s acquisition of the rights Tahoe SUP in December, LXV Outdoor of Reno, NV has acquired rights to all KM Hawaii standup paddle...
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Newly Released

Buff Celebrates National Park Service Centennial

Martin Vilaboy -
As part of its efforts to celebrate the national parks 100th anniversary of the National Park Service, which officially takes place this August, Buff,...
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Events

Combat Flip Flops Lands Deal with Sharks

Martin Vilaboy -
After four years of failing and succeeding, creating new roadmaps for manufacturing in war zones, employing former drug runners, educating women, clearing land mines,...
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Events

Jones & Vining Announces Key Hire, Prepares Industry Branding Strategy

Martin Vilaboy -
When footwear industry expert Charlie Liberge was hired to re-launch Earth Brand Footwear in the late 1990s, he was "working from scratch with a...
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