As Ibex Outdoor Clothing continues to expand its wholesale channel, the manufacturer of technical merino wool apparel and accessories announced that it has partnered with Locally.com to better support its specialty retailers. Powering local product discovery, Locally.com’s platform allows customers to support their local economy and shop within their community. In addition to product inventory and availability, Locally.com also allows customers to find out about local store events, new product releases and more.
Through this partnership, Ibex.com can allow consumers to come to the Ibex web site, explore the entire depth and breadth of its product line, and when they are ready to buy, Locally.com shows the customer where the Ibex retailers are located that are close to them and what that retailer has in stock.
“In a time when brands, including Ibex, and retailers are looking to capture the same customer, Locally.com helps to promote specialty retail partners in the cities and towns where customers live,” explains Matt Kaplan, VP of Sales for Ibex.
“Through a combination of the Ibex site and the Locally.com data feed, we are able to drive customers to our retail partners where they can try on the product, interface with the retail sale associates and product experts, and they don’t have to pay for shipping,” Kaplan continues. “The interaction improves sell through, avoids returns, and gives our consumers and retail partners an opportunity to interface directly.”