Emerald Exposition is adding kayaks, canoes and related gear and accessories to its Orlando-based Surf Expo event Sept. 8-10, 2016. Emerald says evolutions in the kayak and canoe manufacturers’ sales cycles, order deadlines and retail selling season make the show perfectly timed for Surf specialty retailers looking to expand their product offerings, or to bring the watersports vertical into their stores.
The event is about one month after Emerald’s Outdoor Retailer Summer Market, which also hosts several canoe and kayak brands.
“Our market continues to grow as we focus on business that has a connection to water, including watersports found at all shorelines, be it ocean, lake, river or streams,” said Roy Turner, Emerald VP and Group Show Director. “We see this as a perfect fit and a great addition for our buyer base, and look forward to attracting more traditional paddlesports retailers to Orlando as well as adding the paddle community to our show floor and our onsite events and offsite demos.”
“We are excited that Surf Expo Summer Market will now include the full spectrum of paddlesports categories and look forward to exhibiting at the show,” said Sue Rechner, President and CEO of Confluence Outdoor. ”The timing, location and venue make this a great opportunity for both independent retailers and all watersports manufacturers to finalize pre-season orders and prepare for spring.”
Bill Kueper, Vice President of Wenonah Canoe adds, “In addition to market timing, location and venue, Surf Expo offers crossover selling opportunities from its established surf, wake, SUP and wind markets. We look forward to paddlesports being included in Surf Expo’s 2016 September event.”
