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Brand Watch

Isbjörn of Sweden Goes 100% PFAS-free on Net Zero Journey

Bruce Christian -
With ambitious goals to reduce carbon emissions and be net zero by 2045, premium and sustainable outdoor kids brand Isbjörn of Sweden has confirmed...
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Green

Outdoor Drinkware Brands Collaborate to Benefit Sustainability

Bruce Christian -
Making a move to create a more sustainable future, four drinkware brands have partnered to identify opportunities and actions that will reduce carbon emissions...
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Green

Granite Gear Collects 10,000 Pounds of Trash

Bruce Christian -
Since 2017, Granite Gear has sponsored a diverse group of hikers, paddlers and nature lovers who pack out trash year-round. They spread the word...
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Green

Isbjörn of Sweden Continues Sustainability Pledge for FW23 season

Bruce Christian -
Premium and sustainable outdoor kids brand Isbjörn of Sweden continues its ambitious sustainability pledge and strong partnership with PrimaLoft for Fall/Winter 2023, padded products...
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Brand Watch

BUFF Celebrates 30th Anniversary with Renewed Commitment to Sustainability

Bruce Christian -
Original Buff, S.A., a world leader in headwear and neckwear accessories for outdoor activities, celebrates 30 years of innovation this year and commits to...
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Brand Watch

Houdini Launches International Brand Acceleration

Bruce Christian -
Houdini, a functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature,” its first global brand messaging...
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Green

Pertex, cycora Collaborate to Develop High-performance Circular Fabric

Bruce Christian -
Pertex, a performance fabric brand, and cycora, a breakthrough material made from regenerated end-of-life textiles, will collaborate to develop high-performance, woven fabrics from landfill-destined...
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Component Suppliers

GORE-TEX Unveils Innovative Expanded Polyethylene Membrane for AW22

Bruce Christian -
W. L. Gore & Associates (Gore) announced the consumer business of its Fabrics Division will introduce GORE-TEX Products with an innovative expanded Polyethylene (ePE)...
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Green

Smith Announces Zero Plastic Waste Across Winter Packaging

Bruce Christian -
Since launching its CORE Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to support and...
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Brand Watch

Minus33 Seeks Search-and-Rescue Partners for Upcycled Wool Program

Bruce Christian -
New Hampshire’s merino wool specialist, Minus33, is accepting applications from search-and-rescue organizations nationwide to receive its wool warm-up kits. The Minus33 wool warm-up kits...
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