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2XU Launches Store-in-Store at TrySports

Martin Vilaboy -
Compression wear and athletic apparel brand 2XU announced a retail partnership with premiere sports specialty store TrySports, debuting a "store-in-store" concept. With this collaboration,...
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Endurance

Pro-Tec Resigns Jurek as Ambassador

Martin Vilaboy -
Pro-Tec Athletics announced the resigning of Ultra Marathon Champion, Scott Jurek with a two year partnership. Jurek has been raising awareness to the brand...
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Endurance

Ultra Race of Champions, Altra Footwear Announce Partnership

Martin Vilaboy -
The Ultra Race of Champions (UROC), the World Ultra Running Championship and Altra Zero Drop Footwear have entered into a partnership for 2013, illustrating...
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Climbing

The Summer of Content: ORSM13 Rewind

Martin Vilaboy -
By Martin Vilaboy It was the first Outdoor Retailer show since the acquisition of Nielsen Exhibition by Canadian private equity firm Onex Corp., and for...
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Endurance

Icebug Names Wert To Head NA Efforts

Martin Vilaboy -
Icebug Footwear announced the appointment of Evan Wert as North American Director of Sales and Marketing, for both Icebug Footwear and ArchFlex Insoles. Evan...
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Endurance

Double Road Race Events Hit the Roads of America

Martin Vilaboy -
A new type of running competition is hitting the roads of America this summer. The Double Road Race is a distance race consisting of...
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Endurance

Headsweats Raises $5000 for The One Fund of Boston

Martin Vilaboy -
At the one-month anniversary of the tragic attack at the Boston Marathon, Headsweats has raised $5000 for The One Fund of Boston through the sale...
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Endurance

Ultimate Direction Launches Jurek Collection

Martin Vilaboy -
Ultimate Direction announced the public launch of its new Scott Jurek-designed Jurek Collection of running accessories. The official unveiling takes place at the Boulder...
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Endurance

Amer Sports Names New U.S. Outdoor Brand Manager

Martin Vilaboy -
Amer Sports Winter and Outdoor Americas announced the appointment of Mark McCambridge as its new USA outdoor brand manager. McCambridge is tasked with building...
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Endurance

Headsweats, TriSports.com Announce Tour de France Contest

Martin Vilaboy -
Performance headwear company Headsweats and online multisport retailer TriSports have announced a joint contest with Chalet le 4 to provide a full getaway package...
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