The Ultra Race of Champions (UROC), the World Ultra Running Championship and Altra Zero Drop Footwear have entered into a partnership for 2013, illustrating Altra Zero Drop Footwear’s heavy involvement in ultra distance running. The Ultra Race of Champions serves as the 2013 Skyrunner World Series Ultra Final and is the first time that any Skyrunner World Series Ultra Final has been held in the USA.
The race includes three events, the Ultra Race of Champions 100K, the Über Rock 50Kand Cruxy Half Marathon. The Ultra Race of Champions course will start on Main Street in Breckenridge, Colorado and finish in Vail Village, crossing several high mountain passes. The 50K and Half Marathon courses will take place on and around Vail Mountain. For any runner looking for a more natural shoe to tackle any of the three courses, Altra will be the perfect choice.
“Altra Zero Drop Footwear has really exploded on the market” says James Gill III, UROC’s Event Director and CEO of Bad to the Bone Endurance Sports. “Its innovative Zero Drop design and the passion and experience behind the company allow the product to stand out, and we are excited to promote Altra Zero Drop Footwear with all the runners coming to UROC”.
“Altra is excited to be a part of the Ultra Race of Champions again this year” says Jeremy Howlett, Altra Zero Drop Footwear Co-Founder and Vice President of Marketing. “We were lucky to support it in its inaugural year and continue to enjoy watching the sport of ultra running grow. This will be a great opportunity to see the best of the best go head to head in the beautiful area around Vail, Colo. We have a deep passion for the sport of running and the ultra distance exemplifies what running is all about to its fullest extent.”
Altra Zero Drop Footwear will be an exhibitor at the Champions Village, the UROC Expo in Vail.
Registration for the Ultra Race of Champions is now open at www.ultraroc.com. The date of the event is September 28, 2013.
