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Adventure Travel Brands Form Conservation Fund

Martin Vilaboy -
Eagle Creek, along with other travel industry leaders such as REI Adventures, ExOfficio, Uncruise and the Adventure Travel Trade Association, have joined forces to...
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Endurance

Nathan Launches Retail Visibility, Safety Campaign

Martin Vilaboy -
Nathan announced the launch of the brand’s 2016 fall visibility campaign, Fire Up Your Run. The NATHAN Fire Up Your Run campaign is part...
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Endurance

Headsweats Joins Forces with Canadian Distributor

Martin Vilaboy -
Headsweats is continuing to expand its international presence through a partnership with Podium Imports, a distributor for a broad range of cycling, running, fitness...
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Endurance

Honey Stinger Names New Sales VP

Martin Vilaboy -
Christian Johnson, former vice president of sales and marketing at GU, has joined Honey Stinger as vice president of sales, effective Sept. 12. Johnson...
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Endurance

Pearl Izumi Focus on Cycling, to Shutter Run

Martin Vilaboy -
More than 60 years ago, Pearl Izumi founder and cyclist Kinji Shimizu redefined cycling apparel by researching new fabrics and immersing himself in studying...
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Endurance

USOCR Expands Membership Benefits

Martin Vilaboy -
United States Obstacle Course Racing (USOCR), the national association dedicated to the sustained growth of obstacle course racing, today introduced its 2016-2017 benefit package...
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Climbing

OR Wrap-up and Random Thoughts

Martin Vilaboy -
The outdoor industry certainly knows how to throw a party. There were movie screenings, bands playing, beer flowing, celebrities signing, orgs fundraising, runners racing,...
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Endurance

Frodeno Official Partner of pjuractive

Martin Vilaboy -
One of the most successful triathletes in the world today, Jan Frodeno is now also the official partner and brand ambassador of pjur active....
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Endurance

PowerBar Undergoes Rebranding

Martin Vilaboy -
PowerBar is preparing to relaunch, including refreshed packaging for new products and an expanded target. According to company executives, the move is intended to expand...
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Climbing

Human-Powered Recreation a Boon on BLM Lands

Martin Vilaboy -
Nonmotorized recreation on U.S. lands overseen by the Bureau of Land Management supports 25,000 jobs and adds $2.8 billion to the U.S. economy, according...
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