Christian Johnson, former vice president of sales and marketing at GU, has joined Honey Stinger as vice president of sales, effective Sept. 12. Johnson spent more than a decade at GU, where he guided the company to its peak sales, with significant expansion of domestic and international business across multiple channels.
Johnson also brings experience in strategic sales, marketing, product development and product management from his prior roles with Bonk Breaker, Toad & Co., Eastern Mountain Sports and PUR.
“We are thrilled to add Christian to the team to build on our brand’s incredible momentum,” said Bill Gamber, Honey Stinger co-founder and president. “Not only does he bring a wealth of industry knowledge and experience to the company, but he also brings a passion for the outdoors that we share throughout our team.”
“I’m very impressed with the culture and camaraderie of the team at Honey Stinger, which is not only energetic and charismatic, but also grounded in great business values,” said Johnson. “Honey Stinger is a leader in the sports nutrition space, with an exceptional range of high quality, natural and great-tasting performance food that meets the increasing demands of athletes. Their continued growth in specialty sports and natural grocers demonstrates a tremendous opportunity.”
The company also announced that J.D. Robinson will transition to national grocery category manager from his previous role as Western key account representative for the grocery, while Roxanne Gerstell has been promoted to the newly created position of international sales manager. Sara Tlamka has been promoted to the newly created role of marketing manager. Rounding out the new hires and transitions are Greg Medinilla and Andy Comeau, who recently joined the sales team as California and Colorado field representatives, respectively.
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