Nathan announced the launch of the brand’s 2016 fall visibility campaign, Fire Up Your Run. The NATHAN Fire Up Your Run campaign is part of the NATHAN School of Run initiative, a year-round educational support system for select Nathan retail partners. Other components of The School of Run include the spring hydration campaign, Run Like Water, and year-round support for performance gear.
Through visibility and safety events at participating run-specialty retailers, the Fire Up Your Run campaign aims to educate runners on the importance of visibility. Events will include visibility-themed trivia games, product demonstrations, and nighttime fun runs at select run specialty stores across America. Nathan Pros will be equipped with a fall visibility and safety demo kit that features educational posters, stickers and brochures, along with new Nathan fall 2016 visibility and safety demo products.
“Promoting health and safety among athletes is a key mission across all our brands,” said Tony Armand, CEO of United Sports Brands, parent company of Nathan. “By delivering categorical visibility and safety education, merchandising, and product knowledge our goal is to ensure runners of all levels are well prepared to run safely and comfortably.”
RELATED: Nathan Launches Retail ‘Run Like Water’ Hydration Campaign
