ACTIVE Network today announced a technology integration for its ACTIVEWorks Endurance platform that provides race and endurance event organizers a risk-free opportunity to drive merchandise revenue, said the company. With this new functionality, event organizers can now offer and deliver customized and personalized event-branded merchandise directly to their participants without having to manage fulfillment.
Through an alliance with social commerce platform Viralstyle, event organizers can design event-branded merchandise that can be ordered and shipped directly to participants by Viralstyle as part of ACTIVE Network’s online registration process. Enabled jointly by ACTIVE Network and Viralstyle, the solution reportedly manages the entire merchandising fulfillment lifecycle for events of all sizes. Because participants place their orders directly through Viralstyle as part of ACTIVE Network’s online registration process, the solution eliminates the need for event organizers to pay upfront inventory costs or handle logistics related to event-branded merchandise for participants. There is also no minimum volume requirement for inventory orders, so organizers won’t finish their event with unsold merchandise. Additionally, ACTIVE tracks merchandising sales activity and delivers data insights to help organizers determine their increased revenue as a result of the merchandise sales, which will help organizers make decisions for their future events.
“With the addition of this innovative, on-demand merchandising feature to ACTIVE Network’s comprehensive event management platform, event organizers can continue monetizing their branded merchandise while eliminating unsold inventory risk,” said Sam Renouf, general manager for sports at ACTIVE Network. “As part of ACTIVE’s commitment to delivering comprehensive event lifecycle management solutions, we’ve introduced this merchandising feature so that organizers can focus more time providing their participants with a superior event experience and less time on merchandise and inventory fulfillment logistics.”
Event organizers who utilize the merchandising feature can select from more than 20 apparel and accessories options and upload a customized design, logo, text, and color selection to enable participants to purchase a personalized item.