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Brand Watch

Brand Watch

Nathan Sports Launches First Apparel Collection

Bruce Christian -
Nathan Sports, a leader in running hydration, storage and visibility, is introducing its first collection of athletic apparel. The assortment will follow the theme “Beyond...
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Brand Watch

Mono Footwear Available in North America by In-Sport Fashions

Bruce Christian -
Oslo-based Mono footwear will make its North American debut this fall in Canada at In-Sport Fashions. Mono manufactures unisex footwear with a focus on aesthetics,...
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Brand Watch

Riello Investimenti Partners Buys Majority Share of Garmont International

Bruce Christian -
Garmont International SRL, an international manufacturer of performance footwear for mountaineering, hiking and other outdoor pursuits, as well as tactical footwear, has announced that...
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Brand Watch

GCI Outdoor Sponsors 2021 AdventurUs Women Escape Event Series

Bruce Christian -
GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, announced a new partnership with AdventurUs Women Escape Event Series for 2021. Returning after...
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Brand Watch

Inov-8 Relaunches Under Original Founder

Bruce Christian -
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe...
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Brand Watch

Headsweats Takes to the Court with US Open Pickleball Championships

Bruce Christian -
Headsweats, a leader in high performance apparel and headwear, has partnered with the US Open Pickleball Championships as the official headwear sponsor of the...
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Brand Watch

Ignik Bolsters Sales Team with Powerhouse New Rep Groups

Bruce Christian -
Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, has added sales rep groups in two key territories, securing nationwide...
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Brand Watch

Sadat Kawawa joins Kokatat’s Global Team

Bruce Christian -
Kokatat has signed Uganda National Team paddler Sadat Kawawa to its Global Team. The paddler from Jinja, Uganda, who grew up on the banks...
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Brand Watch

VF Corporation Appoints Global Brand President, icebreaker

Bruce Christian -
VF Corporation, a leader in branded lifestyle apparel, footwear and accessories, announced the appointment of Jan Van Mossevelde to the position of Global Brand...
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Brand Watch

GORE Wear Plans Strategic Direction; QBP to Become North American Distributor

Bruce Christian -
GORE Wear, a manufacturer of premium performance apparel, announced its path forward with a new wholesale approach and a more focused product portfolio. The Gore...
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