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Sunday, June 20, 2021

HOKA ONE ONE x Cotopaxi Empowers All Athletes to Explore the Trails

Outdoor and B Corp brand Cotopaxi and footwear brand HOKA ONE ONE, a division of Deckers Brands have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles.

Born out of a shared passion for responsible manufacturing and the great outdoors, the HOKA x Cotopaxi collaboration celebrates the kaleidoscopic wonders of the planet and invests in change-makers empowering access to the outdoors for everyone.

The collaboration introduces limited HOKA x Cotopaxi styles of the Torrent 2 trail shoe and Batac 16L Del Día Backpack. The Torrent 2 (MSRP $130) is a lightweight, nimble trail shoe designed to be agile on challenging terrain yet provide the enhanced cushioning and smooth ride that have been the hallmark of HOKA footwear since the brand’s inception more than 10 years ago; the Batac 16L Del Día Backpack (MSRP $65) is made of repurposed materials and offers unstructured versatility, making it a great school pack, gym bag, and daily travel companion.

Both of these special-edition products have been designed with color blocks celebrating the bold, empowering, unapologetic ethos of HOKA and Cotopaxi.

Additionally, the collaboration will be supported by a virtual edition of Cotopaxi’s signature adventure scavenger hunt series, Questival, on April 23. Tying into the design of the special-edition products, the theme of this Questival is “Chase the Bright Side”: a call-to-action embodying both brands’ desires to make the world a better place.

Proceeds from the event will be used to fund a grant supporting Big City Mountaineers, an organization providing free, fully-outfitted, professionally-led backcountry trips for youth from disinvested communities; both brands will also use proceeds from the sale of the collab products to make an additional donation to the organization.

The HOKA x Cotopaxi Questival is a virtual adventure scavenger hunt open to participants from anywhere in the United States. More information about the Questival, including registration details, can be found here.

The HOKA x Cotopaxi collaboration collection launches online at cotopaxi.com, hokaoneone.com and REI.com, and at all REI retail stores.

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