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Burley Expands Distribution in Nordic Region

Bruce Christian -
Burley, the Oregon- based outdoor recreation brand dedicated to making it easier for people to “get out there by bike,” announced a distribution expansion...
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Brand Watch

Mammut Unveils Sustainable Product Collection for Spring 2021

Bruce Christian -
Mammut, a premier mountain safety and outdoor brand has launched its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. The collection...
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Brand Watch

Shimano Celebrates Centennial Milestone

Bruce Christian -
In Sakai City, Japan, in 1921, Shozaburo Shimano founded the company that bore his name. One hundred years on, Shimano now employs more than...
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Bollé Brands to Develop Sustainable, Eco Friendly Products

Bruce Christian -
Bollé Brands, which has been leaning on augmented reality (AR) and artificial intelligence (AI) to separate itself from competitors is now using its innovation...
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evo to Open Two Satellite Stores This Summer

Bruce Christian -
Seattle-based outdoor and action sports retailer evo will open satellite stores at Snoqualmie Pass in Washington and in Hood River, Oregon this summer. “evo satellites will serve as...
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Brand Watch

Active Brands Appoints New CEO

Bruce Christian -
Active Brands, a global sports apparel and equipment brand, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. The formal...
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Selk’bag Keeps Colorado Students Warm Learning Outside

Bruce Christian -
The Mackintosh Academy in Boulder, Colorado, is an independent school that takes students outdoors at least some parts of the day for instruction. However,...
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Saitex Opens Saitex USA in Los Angeles

Bruce Christian -
Saitex (sai-tex.com) has opened its first facility outside Vietnam. Saitex USA, located in the heart of the American denim industry in Los Angeles, features...
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Royal Robbins Opens Retail Store on Newbury Street in Boston

Bruce Christian -
Outdoor lifestyle apparel brand, Royal Robbins, whose vision is to inspire adventure, has opened its first retail store in downtown Boston, located at 304...
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Vertical Brands Unveils Line of Outdoor Apparel from CB Sports

Bruce Christian -
Vertical Brands launches the new outdoor apparel line for CB Sports. The iconic CB Sports brand was an enormous success in the 1980s. It originally...
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