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Brand Watch

adidas Terrex Unveils Fastest Known Time, Fastest Own Time Footwear, Apparel Collection

Bruce Christian -
adidas Terrex unveils the Fastest Known Time and Fastest Own Time footwear and apparel collections created for people focused on breaking records with speed...
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Brand Watch

HOKA ONE ONE x Cotopaxi Empowers All Athletes to Explore the Trails

Bruce Christian -
Outdoor and B Corp brand Cotopaxi and footwear brand HOKA ONE ONE, a division of Deckers Brands have joined forces to launch a colorful...
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Awards

NPD Group Finds NEMO the Fastest Growing Camping Brand

Bruce Christian -
Over the course of 2020, NEMO’s founder and CEO Cam Brensinger felt like he was riding a rollercoaster. At the start of the pandemic last...
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Brand Watch

Burley Expands Distribution in Nordic Region

Bruce Christian -
Burley, the Oregon- based outdoor recreation brand dedicated to making it easier for people to “get out there by bike,” announced a distribution expansion...
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Brand Watch

Mammut Unveils Sustainable Product Collection for Spring 2021

Bruce Christian -
Mammut, a premier mountain safety and outdoor brand has launched its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. The collection...
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Brand Watch

Shimano Celebrates Centennial Milestone

Bruce Christian -
In Sakai City, Japan, in 1921, Shozaburo Shimano founded the company that bore his name. One hundred years on, Shimano now employs more than...
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Brand Watch

Bollé Brands to Develop Sustainable, Eco Friendly Products

Bruce Christian -
Bollé Brands, which has been leaning on augmented reality (AR) and artificial intelligence (AI) to separate itself from competitors is now using its innovation...
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Brand Watch

evo to Open Two Satellite Stores This Summer

Bruce Christian -
Seattle-based outdoor and action sports retailer evo will open satellite stores at Snoqualmie Pass in Washington and in Hood River, Oregon this summer. “evo satellites will serve as...
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Brand Watch

Active Brands Appoints New CEO

Bruce Christian -
Active Brands, a global sports apparel and equipment brand, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. The formal...
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Brand Watch

Selk’bag Keeps Colorado Students Warm Learning Outside

Bruce Christian -
The Mackintosh Academy in Boulder, Colorado, is an independent school that takes students outdoors at least some parts of the day for instruction. However,...
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