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Brand Watch

Brand Watch

Kent Watersports is Now Kent Outdoors; Acquires BOTE, Kona Bicycles

Bruce Christian -
Seawall Capital, the private equity owner of Kent Watersports, announced the company’s rebrand to Kent Outdoors – a transformation that signals Kent’s expanded focus...
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Brand Watch

Employees Purchase Kitsbow with Backing from N.C. Investors

Bruce Christian -
Employees of Kitsbow, maker of premium cycling clothing and accessories, have the company with assistance of a group of local North Carolina investors. Effective...
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Brand Watch

Bollé Worn by Ball Kids at Australian Open

Bruce Christian -
Bollé’s tennis-specific sunglasses featuring the Phantom Court lens are on display during the 2022 Australian Open by all the tournament’s ball kids. The ball kids...
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Brand Watch

VF Corp. Appoints The North Face Brand President

Bruce Christian -
VF Corporation appointed Nicole Otto to the position of Global Brand President, The North Face. Otto joins VF following a successful 16-year career at...
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Brand Watch

evo Welcomes Rhythm Japan to Family, Expands Business to APAC Region

Bruce Christian -
evo, the outdoor retail and experiences brand, announced Rhythm Japan, a retail, rental and experiences company, and Oyuki, the winter essentials brand, will join...
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Brand Watch

Bode Miller Joins SCARPA as Ski Ambassador

Bruce Christian -
SCARPA, a producer of footwear for mountain sports, named Bode Miller, the most successful male American alpine ski racer of all time, to its...
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Brand Watch

Eagle Creek – Looking Inside a 46-Year-Old Startup

Bruce Christian -
Eagle Creek has been a legendary brand since its founding in 1975, but unlike so many well-established companies, it is re-evolving – finding its...
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Brand Watch

Merrell Opts Out of Outdoor Retailer; Donates $25,000 to Boulder County Wildfire Fund

Bruce Christian -
With the recent surge nationwide of the Omicon variant of the COVID-19 virus, Merrell has opted to pull out of the Jan. 26-28 scheduled...
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Brand Watch

Helen of Troy Completes Acquisition of Osprey Packs

Bruce Christian -
Helen of Troy Ltd., designer, developer and marketer of consumer brand-name housewares, health, home and beauty products, announced the completion of its previously announced...
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Brand Watch

Climashield Sold to Private Equity Firm

Bruce Christian -
Crown Capital Investments (CCI), an Atlanta-based private equity investment firm, has acquired Climashield to its manufacturing portfolio of companies. “Climashield will take center stage as...
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