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Brand Watch

Brand Watch

OrthoLite Celebrates 25th Anniversary with Record Growth

Bruce Christian -
OrthoLite® celebrates its 25th-anniversary celebration in 2022 on the heels of back-to-back, record-setting growth years. Demonstrating the global scale and endurance of the company’s value...
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Brand Watch

Therm-a-Rest Celebrates 50 years of Sleeping Under the Stars

Bruce Christian -
Therm-a-Rest has led the industry with award-winning outdoor sleeping gear since 1971 when it introduced the first self-inflating sleeping pad to the market. In 2022,...
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Brand Watch

Nester Hosiery Bolsters Support of Brands with Key Promotions

Bruce Christian -
Nester Hosiery, a U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, made several promotions to...
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Brand Watch

Peace Vans Partners with WH inc. as Agency of Record for PR

Bruce Christian -
WH inc., an leading marketing and communications agency, announced the addition of Seattle-based Peace Vans to its portfolio of clients that provide inspiration and...
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Brand Watch

SMITH Names Head of Global Marketing

Bruce Christian -
SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle and prescription eyewear has appointed Taryn...
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Brand Watch

Ombraz Sunglasses are Nearly Indestructible

Bruce Christian -
Ombraz’ co-founder Jensen Brehm was on a camel safari in India when, “snap,” someone sat on his sunglasses. With an inherent Macgyver skillset, Jensen...
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Awards

Gnarly Nutrition’s Whey Protein Wins Good Housekeeping 2022 Fitness Award

Bruce Christian -
Gnarly Nutrition announced its Whey Grass-Fed Protein was named a winning product in the “Wellness Wonders” category for Good Housekeeping’s 2022 Fitness Awards. Gnarly Whey is...
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Brand Watch

Primus Offers Free Parts for Backpacking Stove Maintenance

Bruce Christian -
For the second year running, Primus announces the return of the “Service For a Reason” initiative to provide free repair parts for select Primus...
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Brand Watch

Gathr Outdoors Acquires Cascadia Vehicle Tents

Bruce Christian -
Gathr Outdoors, a diversified global designer and manufacturer of outdoor products and sporting goods, has purchased Cascadia Vehicle Tents. Terms of the transaction were...
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Brand Watch

SMITH Welcomes Australian Snowboarder to Global Snow Team

Bruce Christian -
SMITH announce the addition of Australian-based big air and slopestyle snowboarder, Tess Coady, to its global snow team. The multi-year partnership – facilitated by...
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