SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle and prescription eyewear has appointed Taryn Ryan as Global Head of Marketing.
With more than a decade of comprehensive brand and product go-to-market experience, Ryan brings her passion, creativity, integrity and entrepreneurial spirt to further drive strategy, growth, and brand awareness and loyalty across all aspects of the business.
A native of Cape Town, South Africa, Ryan has a history and successful career in the eyewear and sports industries having worked across retail, wholesale, and global brand management.
She joined Luxottica Group in 2008 as a buyer for Sunglass Hut before her promotion to business manager for the sport portfolio in 2010 with a focus on the Oakley brand across Africa and the Middle East. In 2017, Ryan relocated to Milan, Italy, to lead Oakley as Head of Brand Management where for the past five years she focused on rebuilding the brand foundation and category development.
Her successes include the development of Oakley’s optical category, showcasing the power that sport can bring to prescription.
Joining the SMITH team after a record year of sales in 2021, Ryan’s role continues to support the growth of the brand by overseeing all aspects of marketing, communications, public relations and trade merchandising across wholesale, retail and digital channels around the world.
Ryan will relocate to Portland, Oregon, to work alongside the team at SMITH headquarters. She reports to Francesco Rinaldi Ceroni, President & Global General Manager at SMITH.
