Gathr Outdoors, a diversified global designer and manufacturer of outdoor products and sporting goods, has purchased Cascadia Vehicle Tents. Terms of the transaction were not disclosed. Gathr Outdoors is a portfolio company of Centre Partners.
Based in Bend, Oregon, Cascadia Vehicle Tents is a family business that has become an industry leader developing rooftop vehicle tents, awnings, off-road trailers and car camping equipment for cars, trucks and SUVs. The brand’s mission is to bring rooftop tents to those who share their passion for the outdoors and is proud to offer products used by everyone — from weekend campers to serious overlanders.
Gathr Outdoors, formerly known as MacNeill Pride Group, was unveiled earlier this month to reflect the company’s transformation as it continues to build an outdoor recreation platform. Along with the rebrand, Gathr Outdoors reorganized into three segments: outdoor, camp and recreation.
Over the past two years, Gathr Outdoors has acquired numerous outdoor brands under its former name and has built a strong portfolio of products that resonate with consumers.
Cascadia Vehicle Tents joins ORCA, GCI Outdoor, Klymit, Rightline Gear and Pride Sports — a newly formed family of brands that are stronger together and more committed to enabling people to get “Together Outside.”
“Cascadia Vehicle Tents is a natural fit for our growing family of outdoor brands,” said Keith Bornholtz, CEO of Gathr Outdoors. “Their mission and values align exactly with our north star of bringing family and friends ‘Together Outside.’ Their products make getting outdoors comfortable, convenient and inclusive — for all adventures, big or small — and that is a perfect fit with our collective purpose at Gathr Outdoors.”
Bobby Culpepper and Jamie Rose are Cascadia Vehicle Tents’ co-founders. Culpepper will remain with the company as president and oversee its day-to-day operations. He will report to Cory Tholl, president of the Gathr Outdoors Camp segment, which also includes Klymit and Rightline Gear.
Bell Lap Advisors served as financial advisor to Cascadia Vehicle Tents and Twin Brook Capital Partners arranged financing for the transaction.
Learn more at gathroutdoors.com.
