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Brand Watch

Brand Watch

REI Upgrades Co-op Membership Program

Bruce Christian -
REI announced a retooled version of its lifetime co-op program — the first such change in 84 years — that will expand benefits available...
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Brand Watch

Turtle Fur Donates 25,000+ Hats, Accessories in 2021

Bruce Christian -
In 2008, Turtle Fur started Project Warmth as a small, local initiative to help those in need stay warm with donations of cold weather...
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Brand Watch

Marmot Relaunches Marmot Research Team

Bruce Christian -
Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear...
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Brand Watch

Kitsbow Discontinues PPEs to Focus on Apparel Sewn in US

Bruce Christian -
Kitsbow Cycling Apparel will discontinue PPE production on February 28 after 24 months of designing, making, and shipping the brand’s face masks all over...
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Brand Watch

GoSun Partners with ECHOS for PR, Affiliate Marketing

Bruce Christian -
GoSun, developer of solar products, announced that ECHOS Communications, a PR agency supporting active lifestyle, cycling and outdoor brands, will be supporting the continued...
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Brand Watch

Harley-Davidson Reports $41.3m in E-bike Sales

Bruce Christian -
As part of its yearly financial reporting, Harley-Davidson has disclosed the LiveWire brand, which it launched in 2019 with an electric motorcycle of the...
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Brand Watch

MYSTERY RANCH Company Leadership Evolves

Bruce Christian -
MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish,...
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Brand Watch

The LYCRA Company Launches LYCRA DUAL COMFORT Technology

Bruce Christian -
The LYCRA Company announced the launch of its registered LYCRA DUAL COMFORT technology for ready-to-wear and wovens. The company’s latest innovation will help transform...
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Brand Watch

Jack Wolfskin Appoints General Manager of China

Bruce Christian -
Jack Wolfskin, a global manufacturer of sustainably designed performance apparel, footwear and equipment, appointed Matthew Jung as its General Manager of China. Jung has served...
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Brand Watch

Orvis Appoints Former Athleta CMO as Chief Brand Experience Officer

Bruce Christian -
Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appointed former Athleta CMO Sheila Shekar Pollak...
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