Jack Wolfskin, a global manufacturer of sustainably designed performance apparel, footwear and equipment, appointed Matthew Jung as its General Manager of China.
Jung has served in executive roles in the Asian Pacific market for nearly 25 years and will be responsible for implementing the company’s new strategic brand direction driven by the mantra “We Live to Discover” and developing Jack Wolfskin’s omnichannel strategy in China.
The Chinese outdoor market has grown to become one of the brand’s most significant sales regions since Jack Wolfskin’s expansion in 2008. Jung will continue developing the organization’s operations and driving growth while reporting to Jack Wolfskin CEO Richard Collier. In his new role, Jung succeeds Karen Chang, who will leave the company in March.
“With many years of experience in the sporting goods industry in the Asia Pacific region, Matthew has a deep understanding of the Chinese market,” said Joe Flannery, EVP, Apparel and Soft Goods at Callaway Golf, Jack Wolfskin’s parent company. “He has a strong track record and invaluable experience in leading international teams and successfully positioning global brands in Asia.
Jung most recently worked for the Converse brand as Vice President/General Manager for Converse Asia. During that time, he and his team of more than 250 employees doubled the brand’s business in the region, while achieving the number three Brand Love positioning behind market leaders Adidas and Nike. Prior to that, he spent six years as a Senior Brand Director at Nike Greater China and Marketing Director at Nike Taiwan.
Jung has lived in Asia since 1997, including Hong Kong, Taipei and Shanghai.
